The San Francisco Convention Visitors Bureau markets San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. For several years, Alan helped develop San Francisco’s tourism experience through campaigns that incite various segments of travellers discover things “Only in San Francisco”, including Taste SF, a foodie website and national ad campaign, the award-winning and first LGBT national ad campaign New Stories, the city-wide winter festival HolidayFest , and many microsites, such as Beyond the Bridge with flash-interactive maps and MeetingMarketer, an online resource for meeting planners, to the robust official visitors site OnlyinSanFrancisco.com. Agency: The M-Line