Jumpstart’s Read For The Record

Jumpstart for Young Children’s Read for the Record is the non-profit organization’s annual event to break the world record of people reading the same book on the same day and raise awareness and money for child literacy programs. Alan art directed, designed and illustrated this nationwide campaign featuring a brand experience that carried through from identity to advertisements in national magazines, website, POP displays, special edition campaign book and reading events held nationwide with everyone from celebrities, the Today Show and the White House reading to kids. Photography by Mitch Tobias. Agency: The M-Line